Project Description

NHL Winter Classic!

Who says outdoor event marketing is only for warm weather?

NHL Network activated at the NHL Winter Classic in Foxborough’s Gillette Stadium with a photo program that allowed guests to have their photo taken at the anchor desk with one of 3 NHL Network anchors.

Over the course of 2 days, we processed over 700 photos

Just another part of our M2M system.

What we did

  • On-site prints in winter weather conditions
  • M2M Quick Mail
  • Facebook and Twitter integration.
  • iPad queue system for better line management
  • Photo selection and email collection on iPad
  • Transfers to photo machine where all data and photo is uploaded
  • Back-end Data reporting and photo delivery
  • Custom frame art with choices of 3 NHL Network Anchors or a no anchor option