Project Description

Farmers Insurance NASCAR Tour

In this program for Farmers Insurance, auto racing fans interacted with the brand at racetracks across the country, getting an opportunity to ‘graduate’ from Farmers University. This program had multiple components including a consumer registration area, a green screen photo station, and several other interactive zones.

We managed the design and fabrication of customized kiosks and created a branded micro-site for the event. In addition, we provided the client with a 24-hour event dashboard to review data collected on-site and delivered event data directly to the client’s CRM system.

What we did

  • Registration with fan tracking at 5 activation zones
  • Custom kiosk design and fabrication management
  • Green screen photo station
  • Custom Event micro-site with social media integration
  • 24-hour event dashboard
  • Post-event CRM data integration