Fish Tank Kings

The producers of Fish Tank Kings wanted to create an interactive experience using Twitter and the gigantic American Eagle sign in New York’s Times Square. Wishoo developed an integrated interface between Twitter and the LED sign so that tweets could be projected within the branded Fish Tank Kings environment.

This program featured a web-based administration module that allowed project managers to approve, modify and respond to tweets remotely via any browser. Once approved, tweets were immediately transferred for display on the Times Square sign.